SEO basics for Thai business websites: where to start

SEO is often mistaken for buying backlinks or stuffing keywords. In practice it means making your website the best answer to your customer's question — and making sure Google understands it. Here is what a business owner can do before spending on ads.

1. Start with the words customers actually use

Do not start with the keyword you want to rank for. Start with what people type:

• "restaurant near me"
• "skin clinic Chiang Mai"
• "affordable website builder"

Useful free tools: Google Suggest, Google Keyword Planner, and the pages already ranking for your topic.

Choose one primary keyword per page. Cramming several topics into one page makes the content vague and harder to rank.

2. Write titles and descriptions that match the search

The title is the blue line in search results and strongly affects clicks:

• Around 50–60 characters
• Include the business name and primary keyword
• State the benefit, such as "online booking" or "free delivery"

Descriptions do not directly affect ranking, but they win clicks. Aim for 140–160 characters with a clear reason to choose you.

3. Use one H1 per page

Every page should have a single <h1> that describes the page. Use <h2> and <h3> for subsections. Avoid large headings that look nice but say nothing.

A sensible service page structure:

1. H1: service + location
2. H2: what the service is and who it is for
3. H2: process or what the customer receives
4. H2: pricing and packages
5. H2: frequently asked questions
6. H2: contact

4. Write content that answers real questions

Google evaluates the value to the reader, not the word count. A service page with two lines and a button may not be enough to show expertise.

Answer these on the page:

• Who is this service for?
• How is it different from alternatives?
• What is the starting price?
• How long does it take?
• What should the customer prepare?
• What do customers ask most often?

There is no need to pad the page, but it should be complete and easy to read.

5. Build sensible internal links

Links from the home page to service pages, and from articles to relevant templates, help Google understand the site and help readers continue. Use descriptive link text — "see the restaurant website template", not "click here".

6. Give Google your business information

If you have a physical location, create a Google Business Profile with the name, address, hours and website. This helps you appear in map results.

On the website itself, structured data such as Organization, LocalBusiness or Product helps search engines classify the business. GiveU adds the appropriate schema to its main templates.

7. Submit a sitemap and track results

• Submit sitemap.xml in Google Search Console
• Request indexing for important pages after changes
• Review the Pages report for indexing problems
• Check which queries bring traffic and improve those pages

Do not expect results in a week. New domains often take weeks or months to be evaluated.

8. Monthly SEO checklist

• Confirm key pages are indexed
• Update prices, services and promotions
• Publish one new article or page
• Check for broken links
• Review mobile speed and usability
• Look for new queries in Search Console

Summary

Sustainable SEO starts with the right keywords, pages that answer questions clearly, and content that genuinely helps customers. Technical tricks support that work but cannot replace it.

Start with a template that already has SEO foundations and adapt the content to your business — that is the most important first step.